UX/UI and corporate identity for "Lieblingskapital"

Lieblingskapital is an online market place for watches, wines and diamonds as material assets. They sell and buy valuables and combine global data-crawling with a portfolio service.


Lieblingskapital GmbH

Provided a back-end programmer, photographies and user behavior information.


An overall optimization of the website's architecture and user experience was required. Using the relaunch as an oportunity we developed a brand new corporate identity.
Close collaboration with the CEO and coordination of the back- and front-end programmer.


Website architecture
Logo design
Corporate design

Front-end development by Jan Scheffler

"Lieblingskapital" web design
"Real-time data crawling helps with investment decisions. Invest and liquidate." (Silent background animation)
"Lieblingskapital" logo process
Logo iteration excerpt
"Lieblingskapital" corporate design
Logo application
"Lieblingskapital" logo
Logo close-up

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Phone     + 49 (0)  17  328  474  95
Mail     contact@hinz.design
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