While I’m a designer at heart, my passion lies in directing the creative process. I connect strategy, design, and business sense to hold the vision and direct the execution of purposeful digital products and experiences.
As a kid, if I really wanted something I didn’t have, I made it myself. Which might have lead to a badly hand sewn Pikachu made of yellow kitchen towel. That initial drive to create evolved. I discovered that we create the most amazing things when collaborating. Today, I lead collective creation to deliver real impact on both business results and people's lives.